The customer relationship management service that Agilize Business Solutions offers with their 'AMPST' management portal system, AMP-CRM, provides a refreshing new way for corporations to track, support and develop their customers relationships.

In this increasingly competitive and dynamic environment, sophisticated management of customer information is essential. Customers are accessing the corporation through many different avenues. Customer representatives are becomming increasingly mobile and specialized. Consistent management of the customer's relationship with the corporation through this process is vital. Doing this effectively requires a new approach.

Most corporations want one, exhaustive view of their customers, their vendors, their current and past employees, contacts and others who interract with the corporation. Today, most corporations have this critical information stored in many different forms in many different systems in various locations. Often it is maintained by the people who are experts on a particular system and not necessarily by the people who are most familiar with the information itself. This leads to inconsistent and inaccurate information. Doing any kind of broad analysis on this information takes a lot of effort and time. Furthermore, since the data was stored differently, the analysis probably isn't very accurate.

Agilize's AMPST provides a consistent view of the information about all the various people of the corporation. Furthermore, this information can be maintained by the people who know it best. When the information is changed, it is immediately available to everyone and every system that needs to use it. LDAP integration can even be provided to support other enterprise systems that a corporation may maintain. Now, with consistent and accurate information, the value of the information is much greater. Not only will users have much more confidence when accessing information say on a specific customer, data mining will now be much more accurate and valuable. AMPS-CRM extends this with a information about all contacts with a person. The complete range of contacts including phone, e-mail, mass-mailing, customer initiated, financial transactions, and others are supported.

Most corporations want to provide information to their employees wherever they are. Requiring employees to be in a certain location and even to have certain computer terminals to access information can create significant business limitations. This is especially true with customer relationship information. Donor representatives will often spend a lot of time on the road. They need to be able to access information on customers in a hotel room, at home, in a different office than they normally work out of, or wherever.

The web hosted nature of AMP-CRM provides the flexibility that modern corporations need. Wherever a customer representative is, they can access the full range of information about a customer. Thus, if a corporate leader is visiting an area unexpectantly, they can quickly find key customers in the area and review their history right from their hotel room! They can learn about important events in their lives. As with all information in AMPST, customer information is carefully controlled and is only available to the individuals with the proper authorizations. Donor representatives may only see the extended information for the customers that they are assigned to manage. However, this allows managers to interract in real time with the same information their representatives are accessing, although they may be working from a remote location.

For the user, AMP-CRM is quite straight-forward. Like with the rest of AMPST, a lot of design work has gone into supporting a wide range of users and giving each a customized experience. An area representative could manage their customer interractions quite comfortably. Similarly, a customer relations manager could manage interractions for a large region or for the headquarters, tracking issues and performing customer data mining. Re-assigning customers to different campaigns and re-assigning campaigns to different representitives is simple, if you have the right authorization.

AMP-CRM presents far more than a web access to a traditional, client-server system. For example, with AMPS'T powerful and dynamic authorization scheme each user has a very customized set of things that they can accomplish and effect. (This is due to the fact that AMPST is integrated with the very management structure of the corporation, and even the credentials and assignments of the people.) Therefore, unlike traditional role-based authorization, AMPST is designed to support thousands of offices, tens of thousands of users, and a very dynamic corporate structure with very little administrative effort. As corporate changes happen, all the affected individuals immediately have the new functionality, as appropriate. All of this happens with no maintenance of security groups or other administrative changes that could otherwise take weeks or months to process through the corporation. This power and ease of use is essential to effective customer relationship management in the modern corporation.