AMPS-CRM provides a new level of customer information richness and processing power

• Maintains extensive information on your contacts.
  AMPS makes it easy to gather a wealth of information on these people who are so very important to your business. AMPS goes far beyond contact management to help you manage your relationships with your clients and potential clients. This includes personal as well as professional information. When possible, the information is collected automatically.
• Provides powerful, flexible, and easy to use campaign management.
  With AMPS you can track a wide variety of people. Each person can be assigned to a range of campaigns. Campaigns are simply a grouping of contacts that reflect different ways you may want to contact them. In this way you can effectively target you communications efforts. Furthermore, all campaign managers who have been assigned to a campaign have access to all of the contact information for that campaign from anywhere in the world. They can quickly find contacts that have been missed and follow up on them.
  
• Manage a list of people to contact or focus on an individual.
  AMPS provides powerful tools to build a list of people that you want to contact at the same time. You can quickly create the exact group you want to contact using various criteria to add and remove people until you get the list just the way you want it. You can review the list or a sub-set of the list and then copy or move out to another list the sub-set you are viewing. You can calculate mail merge data for each contactee and then create mail merge files from the data. At any time you can move to 'Individual Mode' and focus on one contactee out of the list.
  
• Contact history moves with your customers and clients as they move.
  When people move that you have established a relationship with, their history moves with them. When they move to another sales region, they and all of their history can be assigned to the campaign manager in that region.
  
• Customers can generate their own contact records from your web site
  Your web site can be configured to allow people who are interested in your company to generate contact events that are ready to be processed along with your other contacts.